ANNO 2011


This is Service Design Thinking

This is Service Design Thinking

This book outlines a contemporary approach for service innovation. »This is Service Design Thinking.« introduces a new way of thinking to beginners but also serves as a reference for professionals. It explains the approach, its background, process, methods and tools — and connects theory to contemporary case studies.
A set of 23 international authors created this interdisciplinary textbook applying exactly the same user-centered and co-creative approach it preaches.

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